About us
Welcome to SOUL – the home of exquisite dance shoes that not only embrace your feet but also make your soul dance!
Our story began with a deep passion for dance and a pursuit of perfection. SOUL was founded by a former professional dancer who celebrated success on both national and international stages. After many years on the dance floor, including a silver medal at the prestigious Blackpool Team Match, she took a break. But the passion remained and eventually led her back to dance – and to the search for the perfect pair of dance shoes.
This search revealed a gap in the market: shoes that combined both comfort and aesthetics were hard to find. The experiences of her fellow dancers, who spoke of limited selection, long delivery times, and complicated returns from abroad, reinforced her vision. And so, SOUL was born – a brand created to fill this gap.
Today, we are proud to have firmly established ourselves in the market. Our shoes are popular among both professionals and amateurs and stand for top quality and an unbeatable price-performance ratio. With premium materials and a comprehensive focus on Ballroom, Latin, and Social Dance, we are one of the few brands to cover the entire spectrum. SOUL has become an essential destination for all dance enthusiasts who value quality and style.
The first reaction to our shoes is often: "Wow, they are so soft and look absolutely beautiful!" Our customers especially appreciate the perfect combination of unparalleled comfort and timeless elegance that characterizes every pair of SOUL dance shoes. Designed with great attention to detail in Berlin, our shoes combine high-quality materials with a unique design that unites functionality and aesthetic beauty.
Step into the world of SOUL and experience the fusion of passion and quality in every dance step.